It's been so long since I've talked to you all, my how you've grown! I see you've changed your hair...not my favorite, but who am I to complain?
So recently I completed my third convention this year, the wonderful Massachusetts Independent Comics Expo (or MICE) put on by the great Boston Comics Roundtable here in Boston.
|Keep your eyes open for next year's!|
Now from what I've experienced tabling at conventions, no two are the same, and this year has been no different. Things that didn't sell well last year did much better, and things that sold great last year sort of leveled out, and this just seems to be the way things go.
Honestly I'm not sure. I'd like to say "hey, your sketch cards just did better this year," or "that new print you had came out really nice, so I can see why that sold well," but the fact is, I table at these conventions for one reason really, and that's to push DEAD MEAT, and if sales are down on that I'm probably doing something wrong.
After the convention, one interaction in particular stood out to me. A young fellow approached my booth, and after discussing some light philosophy and waxing poetic about the victorious aspirations of the local sporting concern he was heard to remark: "I say! Wouldst you take a cherished moment to relay the delicious intricacies of your illustrated wares?"
|Yes he looked like this|
This is a problem, I know.
Looking back on this interaction, something occurred to me: Every convention interaction is its own pitch meeting.
You're there to get people to buy your work, right? Well how is that any different than if you were infront of a publisher or a company? It's all the same thing--you're trying to get someone unfamiliar with you to buy your work. It's your job to get them as excited about your work as you are, to the point where they can't wait to give you their money, either to pay for your book or to get you to shut up.
In retrospect this is where I blew it--I just wasn't talking enough. I was trying to let the material sell itself, instead of selling the material, and that's just not going to work.
...unless you have some sort of futuristic, talking sales robot, where part of its sales programming includes selling itself, the sales robot, in which case you can probably go get a sandwich or take a nap or something.
Until Next Time,